The Idea I created is Virtual Gallery tours for your phone. With this idea I intended to create a virtual 360º tour of galleries and use them to create an app.
After considering various London galleries I decided upon using Tate Modern to base my app around. I chose Tate because they already have a few apps in the mobile market and this could be a viable brand extension for them.
The aesthetic theme of the app tied in with Tate’s use of bright bold colours and with the halftone pattern of the logo.